CLMBR /
CLMBR
The worlds first connected vertical climbing machine.
I had the pleasure of working for CLMBR in tandem with an extremely talented number of designers, developers, engineers, sales, and marketing teams to assist in the product launch of its Pure and Connected machines.
I supported brand standards and design development for the machines’ online ecosystems, UI/UX, mobile app, website, social, marketing, and flagship store, studio spaces.
The CLMBR machine is designed from the ground up around human ergonomics and the primal movement of the cross-crawl motion we all do when running, climbing, cycling and more. This is the first connected climbing machine with an open-cockpit design and online community-driven ecosystem of constantly updated challenges and competitions to keep climbers motivated. The machine won a 2022 IF design award in the sports machine category and is likely to keep winning awards as the machine evolves.
Primal movement ushered into the 21st century in form and function.
For competitive athletes, the upright climbing machine is a training staple. But the existing equipment was outdated, intimidating, and lacked any of the digital connectivity that the broader community of gym-goers want.
CLMBR set out to reimagine the training facility staple with a focus on design, UI, technology, and sustainable quality.
Challenges,
Competitions,
and Climbs.
I worked within the brand systems to further evolve the online ecosystems of user experience with badges and content for the clmbr-community, these are all motivational rewards climbers can achieve by completing challenges, competitions, and guided climbs.
